A new year is coming for #ContentMarketing, and you might want to start your 2021 with a fresh outlook for your business. Be mindful of these seven things to watch out for to keep your Content Marketing strategy up-to-date. But wait, what is content marketing? Content Marketing is, as the word says, a content-focused marketing [...]
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Is it really possible to solve major corporate strategy problems with just one framework? Friction between teams and leadership not buying into their own strategies result in numerous and often drastic results for businesses. It’s a recurring problem that many marketers have tried solving, but has proven elusive to be solved with a single […]
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You have a content strategy… and a marketing strategy. But do you have a content marketing strategy? With the ever-increasing dominance of online marketing, standing out from the crowd can be a massive challenge for your business. Individually, quality content and marketing form the two key elements of effectively communicating with your customer. But together, […]
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The term ‘duplicate content’ has been littered across the internet in recent years (not to mention those rumours of penalties for websites that contain duplicate content!). For many companies that specialise in search engine optimisation (SEO), duplicate content is one of the most asked about topics by clients. But what is considered duplicate content? […]
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