Is it really possible to solve major corporate strategy problems with just one framework? Friction between teams and leadership not buying into their own strategies result in numerous and often drastic results for businesses. It’s a recurring problem that many marketers have tried solving, but has proven elusive to be solved with a single […]
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You have a content strategy… and a marketing strategy. But do you have a content marketing strategy? With the ever-increasing dominance of online marketing, standing out from the crowd can be a massive challenge for your business. Individually, quality content and marketing form the two key elements of effectively communicating with your customer. But together, […]
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The term ‘duplicate content’ has been littered across the internet in recent years (not to mention those rumours of penalties for websites that contain duplicate content!). For many companies that specialise in search engine optimisation (SEO), duplicate content is one of the most asked about topics by clients. But what is considered duplicate content? […]
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The data In 2017, Neil Patel and BuzzSumo conducted research into the most viral articles from 2016. They surveyed 11, 541 viral articles from 2016 and uncovered an interesting pattern in the top performing titles. The best-performing articles of 2016 contained reference to a controversial topic: Of the 11, 541 articles surveyed, 37.9% […]
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