Our transformative Culturally-Conditioned framework is designed to establish participation and excitement around accountability. It taps all relevant stakeholders to align with your vision for your Marketing objective and Sales outline.
Fragmented leadership and core teams result in wobbly Marketing Strategies.
Working as One Mind
Your company has grown from its birth pains to where you are now; hired great people, set forth a solid, attainable vision, and currently venturing to create a perfect fit. Still, you feel as if something isn’t going right, and you need that one thing that will bind together your leadership and marketing teams to steer your efforts in the right direction and achieve your desired sales goals.
It’s a common occurrence that your customers experience interacting with sales and leadership teams very differently from how they experience your company and products through the content you have on your website or other interaction platforms.
Aside from your market, your business has internal customers. That is, your leadership and sales teams – that serve one another, the organisation, and ideally reach for a common goal. What you need is your team to be #CulturallyConditioned to deliver one great experience in all channels.
What major problem does the Culturally-Conditioned framework address?
Technical skills and methodologies matter, but in reality they are challenged when building your strategy with a futuristic approach. We’re more than ready for that with our extensive experience. We help you define the problem with a scenario planning strategy. You can unfold the layers of possibilities to map out the web of challenges and design the needed value proposition to deliver the best solution.
What are the top elements of the framework? What makes our process stand out?
In a digital transformation project, you can’t plan a solution until you define the problem. While every engagement is different, we have created a toolkit that has successfully driven change initiatives.
Predatory Marketing
We differentiate our strategy by following a Predatory Marketing approach to reduce the marketing noise.
A strategic mind-set
If immersive technologies are going to fuel your growth, you need an industry expert like us who can accurately and efficiently determine whether a concept is a true product-market fit.
Speed and agility
We have proven processes for agile delivery, utilising a “fail fast” principle that can save you massive amounts of time and money, and pivot to build and scale viable concepts at speed.
Audience empathetic analysis
Our effective methods solve real customer problems. As your partner, we do this in a way that connects to people’s motivations, desires, and frustrations.
Futuristic Approach
The framework is designed to address all identified criticisms and potential friction in a sustainable manner. It encourages organisations to govern and manage marketing in the most holistic, highly-engaged, and integrated way.
What can Exante bring to the table?
In a digital transformation project, you can’t plan a solution until you define the problem. While every engagement is different, we have created a toolkit that has successfully driven change initiatives.
Bundled skills
Vision and brainpower are non-negotiable, but you need a team of thinkers with a strong bias for action. UX experts, designers, copywriters, data scientists and strategists can ensure ideas are practical and help you follow through.
Experienced with ideas
A good partner will come with many ideas. A great partner will maximise all the resources at your disposal, collaborating to unlock ideas your employees and customers didn’t know they had.
Great leadership and governance process
Leadership is knowing what and how to drive a system efficiently. As your partner we can help you create a comprehensive guide for your team that they can follow wholeheartedly.
Asset-building mindset
Innovations are always a welcome to any business portfolio. With Exante’s collaborative spirit, we assist you in building up a robust asset base through a futuristic mindset.
Practice implementation to stay in the lead
The Exante leadership, along with its well-experienced and trained staff brings a complete package to keep you ahead in your industry. We groom you to become an industry leader with your legacy.
Sharing experience with Exante transformation consultants
Selecting a team to work on business-critical projects is no easy decision, but an effective partner has essential qualities to achieve the brand position you seek, and we at Exante have them.
Company culture influencer.
An intelligent strategy is nothing if not executed well. Implementation is a practice that should be consistently good, and we at Exante can aid you in aligning your implementation well.
FIND US SOCIALLYWhat’s the Process?
Discovery
Getting informed and aligned
We begin with a kick-off to acquaint our team with your brand and aligns stakeholders on goals and objectives. We want to get a sense of who your brand is and how the public perceives it – and how those two may differ.
Picturing the Scenario
Industry and Competitor Analysis + Social Listening
Our team dives into your industry trends, notable past successes and competitor positioning. We use social listening tools to determine brand perception.
Increase Exposure
Media List Building
Once we have a clear picture of the market you’re in, we’ll plan your journey into the limelight. We will create a media list that includes influential outlets in traditional and digital media who might be receptive to your brand’s story.
All-in Audit
Scanning the landscape
Before jumping into creating solutions, we first make diagnosis of the current situation, taking a close look at the business landscape. We take a discipline-by-discipline approach, with multiple expert teams weighing in.
Innovation Workshop
A tailor-fit session for your team
The resulting ideas will be arranged in line with their value to the organisation and ease of implementation, furthering your Business Model Canvas with future-ready ideas.
Viable Product
Turning ideas into reality
Exante not only makes ideas, they help their clients make initiatives into real outcomes. Using realistic models we launch a cost-effective, high-impact MVP that answers our customer’s requests and achieves their objectives, and keep them happy with follow-up add-ons.
Story Crafting
Story worth spreading
In whatever outlet – influencer videos, press mentions, or monthly features – we work with you to produce engaging content. Our creative team and strategists can own this process end-to-end, crafting and deploying assets for earned media to amplify.
PR Collaboration
Leveraging the celebrity position
A big part of Public Relations (PR) is creating and maintaining relationships. Our team tackles this challenge by leveraging new and existing connections, building bridges between your brand and your dream team of collaborators.
Active Measurement
Reporting + Monitoring
Once your strategy is in execution process, we observe, learn and improve. Our process is designed so that every effort builds up to the next level, ensuring your brand is always putting its best foot forward.
Guarantee of Effectiveness
Swift and on-the-go. All messaging depends on the eye of the viewer; whether it’s your internal team or external supporters. We make sure that your products and policies look the same from whatever angle, and can be readily adjusted anytime.
Research-oriented. We never undermine the significance of research and accurate data in formulating your strategies and business model canvas. Many of our clients find our data-backed findings and solutions ideal elements in getting them on the road to success.
Designed to be measurable. Your results don’t just display on how your market reacts to your messaging. The results you get with us as your partner can be used as helpful metrics so you can make sure your team and your customers are always on the same page.
Wondering how to initiate the process or want to ask a few questions?