David Minife, CXO and EVP of Centene Corporation (a Medicaid managed care organisation), said that “Branding is dead and it’s (now) all about Community Activation and Relationship Building.”
True to this statement, marketing has indeed moved from traditional “chase the market” approach to Inbound marketing, and this movement is called Inbound Shifting. This approach banks on creating the best customer experience and valuable content for a company’s customers, which is why video marketing and voice search are indispensable tools for this marketing style.
What makes the Inbound approach and using voice search and video to augment it such an appealing tactic for audiences is its very human level of interaction: seeing and hearing.
This human to human, conversational interactivity for business removes a lot of potential friction, as audiences can relate more easily to the brand. Many business luminaries also believe this method is now extending towards a human yet automated approach – contrary as it may sound, which will be mentioned in the next Exante Striker.
In conclusion, welcome to the new world of video-savvy, voice-enabled marketing. Do not hesitate to embrace the failures and successes of the past, instead learn and build up from them, looking forward with masterful discipline, broad yet deep insight, and love for continuous development.
Embrace the futurist in you with these steps:
1. Forgive your mistakes and missteps
2. Learn from previous successes
3. Embrace new technologies: Video marketing and voice search
4. Keep yourself relevant to the market with a relationship approach
5. Be motivated to maximise new innovations to your advantage
Reach all the goals in this Striker and you can take your potential to success even further with Exante Striker VI. You can also consult with us at Exante and we can collaborate to ready your content as well as your business thought leadership capabilities for the future.