The objective should be clear – deliver one experience across all channels. Exante calls this the “Multi-channel,” or “Omni Effect,” a unified journey that transcends platforms. Customers see your message in one neat packaging.
The gist of Omni Effect is easier to implement if you are working with a Predatory Marketing approach. So how does one create the ideal Buyer’s Journey with the Omni Effect?
Have you received complaints or observations from your customers that they are surprised when talking to your sales representatives after their visit to your website?
Chances are – yes, with 40% of salespeople saying that getting a response from prospects is getting harder, according to a 2018 study. When your market is seeing or hearing your sales teams different from the image they get from your platforms, there’s a disconnection in their experience, and may lead to losing leads and sales.
Therefore you make sure that your execution leads to one journey, and channel the Omni Effect on all your outlets. Starting from the point of creating your content up to their implementation on your website, social media accounts, and other outlets, you should align them with specific objectives and direction.
Not everybody gets it correctly the first time, and you should continually adjust until the Omni Effect is achieved. Make a step-by-step approach through these simple points to apply the Omni Effect to your content.