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Beginner’s Guide to Content Marketing in 2021

A new year is coming for #ContentMarketing, and you might want to start your 2021 with a fresh outlook for your business. Be mindful of these seven things to watch out for to keep your Content Marketing strategy up-to-date. But wait, what is content marketing?  Content Marketing is, as the word says, a content-focused marketing [...]

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Two Sides of a Belt-and-Road Global Economy

Have you thought about trading in Chinese RMB instead of in U.S. Dollars? Well, more and more people are doing just that. In recent decades, China’s“Belt and Road Initiative” (BRI) has helped in boosting economies especially in developing countries. Its swift implementation and continuing success is building up the Asian superpower as the world’s economic [...]

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Is Duplicate Content Bad for Business?

The term ‘duplicate content’ has been littered across the internet in recent years (not to mention those rumours of penalties for websites that contain duplicate content!). For many companies that specialise in search engine optimisation (SEO), duplicate content is one of the most asked about topics by clients. But what is considered duplicate content?   […]

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