Social media is gradually becoming a viable marketing strategy for a lot of clients. In this blog post, we have decided to explain some reasons why social media is playing a huge role in modern brand marketing. Establishing your company’s personality Social media is a wonderful way of marketing your company to the rest of […]
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The term ‘duplicate content’ has been littered across the internet in recent years (not to mention those rumours of penalties for websites that contain duplicate content!). For many companies that specialise in search engine optimisation (SEO), duplicate content is one of the most asked about topics by clients. But what is considered duplicate content? […]
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It is estimated by the European Union that there are over 26 million active businesses across their 28 member states, and in America, that number is estimated to be something more like 28 million businesses in 2018. On a global scale, the emergence of a strong digital culture, fuelled by social media and global e-commerce […]
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Australia; Known as one of the most rugged, dangerous, unpredictable places on Earth. It’s no wonder that over 60% of our small businesses fail within their first 3 years! Especially with the growing presence of international competition, you need a toolbox of problem-solving strategies to survive. However, not all strategies were created equal! It is […]
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In order to understand how marketing technology will affect your small business in the near future, it’s necessary to get an idea of what you’re dealing with. According to Scott Brinker of chief Martech.com the technological tools available to the modern marketer in March 2016 looked like this: “marketing technology landscape” Hint: You’ll need a […]
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