Everybody is a marketer. Here’s why: Look back to your younger days. Have you tried selling lemonade in a school fair? The moment you said yours was better than the other stand’s – that was marketing. Or let’s say you’ve collected a bunch of comic books over the years, and decided to sell […]
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News flash: Covid-19 is not the world’s biggest long-term risk factor. It’s climate action failure, according to the Global Risks Report by the World Economic Forum. However, that doesn’t mean the pandemic is as easy to solve, either. The effects of its spread has wreaked havoc on people and businesses alike. Entrepreneurs […]
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Is it really possible to solve major corporate strategy problems with just one framework? Friction between teams and leadership not buying into their own strategies result in numerous and often drastic results for businesses. It’s a recurring problem that many marketers have tried solving, but has proven elusive to be solved with a single […]
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