The term ‘duplicate content’ has been littered across the internet in recent years (not to mention those rumours of penalties for websites that contain duplicate content!). For many companies that specialise in search engine optimisation (SEO), duplicate content is one of the most asked about topics by clients. But what is considered duplicate content? […]
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Most small businesses today launch with big vision, great energy and huge amounts of competent ideas. In the last year, 2,116,877 new small businesses were registered in Australia, yet over 60% of small business’s ceased operations within the first 3 years. In turn, competition between small businesses has grown enormously, and only the most relevant […]
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In 2018, HubSpot reported that 81% of businesses use videos as a marketing tool. According to Omnicore, the inclusion of video content in a marketing campaign is 50 times more likely to drive organic search results than plain text. With an increasingly competitive online environment, businesses need to be effectively utilising video marketing, with statistics [...]
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Generating more organic traffic to your site can be difficult at the best of times. To generate more organic traffic to your site, your marketing campaigns must be targeted, effective and perform well. Unfortunately, there is no perfect formula for creating successful posts or managing effective marketing campaigns. There are thousands of tips, tricks and […]
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Having mobile applications or mobile apps remains one of the effective marketing strategies for promoting your business. It is a program specifically designed for hand-held communication devices such as: Personal digital assistants (PDAs) Tablet computers Mobile phones and lots more If you browse through the internet, you will see that there are over one million […]
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